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Steve Vinay Gunther

Author, trainer, coach

Do you want to help people Find Their Calling?

Do you want to expand your Professional Earnings?

You can become a Licensed Career Coach in 7 days, Risk Free

Then on the 8th day you can charge rates starting at $650 for an extended session.

Are you a counsellor, therapist, or coach, looking to secure your income base? You can benefit from my 30 years of experience, condensed into this package.

Here are my answers to 9 key challenges put to me by therapists and coaches, about this Career Coaching system.

1. I have already put a lot of time and money into becoming a therapist/coach.

Is it really worth learning a new skill?

It depends on your answer to these two questions:

Question 1. Do you:

  • have a long waiting list of clients
  • find your work completely fulfilling
  • feel you are paid enough

If this is TRUE for you, then this course is probably not for you.

Question 2. Do you:

  • need more clients
  • want to vary the help you give to clients
  • would like to increase your income

If this is TRUE for you, then Career Coaching can increase your competency and earning capacity.

2. What does career decision coaching achieve for my clients?

Career decision coaching solves 2 client problems in one session.

Problem #1: 'How do I select a career?'

Consider for example, my career coaching client Tanya - a very bright woman with a bubbly personality. She was a successful translator for psychological workshops, yet had always dreamed of being on stage. She was unsettled about her future because becoming a filmstar seemed too difficult; she was 35, and although she loved performing, that was not the expertise she had been using to make a living for the last decade. It seemed too late to think about getting into the movies. She was restless, and could never figure out just what direction to could head in.

SOLVED: In a single session of Career Decision Coaching (CDC), I enabled Tanya to identify the exact career path that suited her passions and skills.

Problem #2: 'How do I make a firm decision?' This is necessary so the client can move into action. Coming to such a decision is difficult - obstacles include confusion, uncertainty and lack of confidence

It was Tanya who selected her ideal career path, and she did so naturally and easily in the same way she had answered the 37 questions I had asked her to that point.

I use a small trick - in the moment the client makes their career choice, they don’t realise thats what they are doing.

I said to Tanya, ‘you just picked your perfect career!’ She was stunned for a moment, nodded, then broke into a broad smile. ‘I can’t believe it, but its true. I would be so happy to make that my dream job’.

Her choice? To work as an ‘Edutainer’ - teaching people life skills through entertaining presentations. Career decision SOLVED.

I love seeing the satisfaction on a client’s face when they arrive at that point of clear revelation.

You can also get these results, by following my system.

3. Yes, but can I really learn this system so easily?

Won't it take years to achieve these results with clients. Is this just an overblown promise?

If you study my system for one week, you can start seeing clients straight away.

Here is the experience of a professional who bought my Career Coaching package:

Penny was an HR consultant; after 10 years she retrained as a therapist. But she wanted to be able to use her previous skills as well, so she purchased my Career Coaching System. Within weeks she started seeing career clients, and quickly built that up as a part of her practice.

Because you have a baseline of interpersonal and professional skills you will find the course straightforward to learn and apply. The package contains everything you need to start helping people - detailed outlines of each step, instructional demonstration videos, card sorts to identify their values and skills, and a software package that leads you through each of the 39 steps.

4. Where can I find these clients?

Is there really a hot market for career coaches?

The facts explain how the demand is worldwide:

In the USA there were 11,379 counselling graduates in 2014; of those only 49 were career counsellors (ref). An OECD report from Europe also indicates that demand for career guidance exceeds supply.

I am from Australia, but I now teach and travel internationally - the USA, Mexico, Japan and China. In each place I find it easy to pick up clients who need career assistance. There seems to be little competition. And its recession proof - in hard times, more people are looking for work, and often need to decide on a different career path after losing a stable job. In these days of fluid workplaces, people change careers 12-15 times over the course of their life (ref). They generally need support in this process.

There are two sources of clients.

Firstly, your current or past client base: people who trust you already, and may be interested in this additional service you can now provide.

Secondly, people with a high need to make a career decision but needing assistance to do so. For example:

  • Youth who want to settle on their career direction in order to determine the right course of study
  • Unemployed people who want to get clear on what career direction to head in next
  • Workers who are unhappy with their job and want to change their careers but dont know what to choose
  • Parents moving back into the workforce - once the children are in school, or after they have left home
  • Experienced and highly competent individuals who want to find a new direction for their complex skill sets

5. What does it feel like to do career coaching?

My practice is already full of demanding clients.

Martin - a therapist with 10 years experience - bought my course in 2015. Here is his experience:

I enjoy doing this work, and find it a meaningful way to contribute to a better world. Helping people ground and focus their energy into the right career decision is a rewarding experience. We don’t discuss their problems, at all - the point of a Career Coaching session is to help people find work that makes them happy. I find it complements my therapy work; the session is longer, has a different pace, and I find myself more relaxed.

The CDC process is different than therapy or coaching - there is no direct focus on feelings, and we have a specific and measurable goal for the session. Rather than the more open ended process of therapy or coaching, the session is completely structured. This makes it less demanding than a normal session - you just need to step someone through the structured interview; only one step involves your creative brainstorming.

Its effective because a relationship is built up over the course of the session, and that provides the solid ground for their career choice. There are many great books on career directions, but people need this relational dimension to make a decision. I find it enjoyable getting to know people’s deepest aspirations, and helping them articulate them in terms of a field they are fascinated by and a job title that specifies how they are going manifest their skillset.

6. Can I be confident that results are guaranteed?

Isn’t that a result of your 30 years of experience?

My 30 years of professional experienced is condensed into this package so you don't have to reinvent the wheel; each step is clearly spelled out and easy to follow. The system uses an holistic process which allows you to guarantee to clients the discovery of their ideal career path in a single session. This increases the value of what you are offering, and helps you gain clients because of the emphasis on results.

For example: Anthony lost his managerial job when he was 39; his company was swallowed up by a much larger one. After a year of unsuccessfully applying for other jobs he decided to move into life coaching, and completed his certification. However, he found that establishing a consistent client base was difficult. So he bought my Career Coaching package and within a month he had a clientele. Here is what he says:

‘I decided to try the career coaching system because it had a money-back guarantee. I needed a way to get more clients, and if I could guarantee results, that seemed like a strong drawcard. I was delighted to discover that the system worked exactly as promised - right from the start I could bring someone to the point of a career decision they were confident about. It increased my client load by one day a week, which was about what I needed’.

7. What would I actually do in a Career Coaching session?

  • Take a brief history, then proceed to ask a series of preset questions about their preferences, values, personality, achievements, desired responsibility level, projected income, and pleasurable skill sets.
  • Invite them to identify their preferences for work-life balance, and to describe their dreams.
  • At each stage, you will help them to narrow their answers so there is an increasing focus.
  • You give them lists to choose from, and there are some card sorts to help them select values and skills.
  • Finally, you help them generate a list of favourite fields and possible job titles from which they will make their final choice.

The system is designed to bypass the resistance most people have to focusing and choosing, and the technique works every time. They make a decision without realising it; because its at the end of a long, detailed and interactive process, the career choice is robust and dependable. Voila, a satisfied client.

  • You then outline the next practical steps for enabling their career choice to become a reality, and give them a large amount of support materials to take home (67 pages of handouts that detail what to do next).
  • They also take home with them the 287 pages of handouts used during the process so they can review it themselves.

Its likely that this will generate ongoing work, as they will probably want followup coaching from you in the next phase of implementation.

8. Am I getting value for money in this package?

Yes. Because in less than two client sessions you can cover the cost of the course. There are no ongoing costs. You can buy the package and start seeing clients a week later, so there is a fast return on your investment.

The materials you receive include:

  • an easy to learn software application which runs on Mac, PC or iPad (guides you through the session, generates a pdf summary to email to the client at the end)
  • a comprehensive set of 49 structured interview questions
  • detailed instructions as to how to conduct each part of the session
  • masters of all handouts (287 pages)
  • 2 sets of card sorts, including a transferable skillset of 108 cards. There is also a customised online version I have created of the card sorts.
  • a copy of the full listing of Holland codes, MBTI types, Wealth Dynamics and Brand Archetype profiles
  • accompanying background notes
  • coach reference sheets and books
  • demonstration video sessions and a commentary and instructional video
  • publicity templates for marketing the sessions

The computer program is easy to use. There is help on each screen, and prompts for the questions to ask. You simply write in the answers.!

9. Can I really charge a high fee per session?

Yes you can make good money from only a few clients a week.

The career session is in-depth. It takes about 4 hours to complete. I like doing it all in one session - the time flies by very fast. The absorption in the process by the client helps the momentum. But you can also break it up into a few smaller sessions.

  • In private practice a session of this type is generally charged out at between $650 – $950.
  • For corporates, the rates range from $850 – $1,600.
  • At the lowest rate you are making at least $150 per hour - a reasonable sum.

Your only cost for the session is printing the handouts, which will cost you about $20. If you do it with a remote client, there is no cost at all.

Steve Vinay Gunther: this is my story about the creation of Career Decision Coaching

Following my bliss

My parents wanted me to enter university after I graduated from High School. But instead I worked on an organic farm, studied clowning, performed street theatre, worked as a journalist, sold advertising, ran a printing press, drove taxis, set up a food coop, worked as bookeeper, and at 22 became director of the Australasian office for a mindfulness group.

A few years later, my wife became pregnant with our first child. I decided to focus my career, so I studied Gestalt therapy, got a Masters degree, and we moved to the countryside. I worked as a therapist, eventually setting up a post graduate Gestalt training school which I ran for 17 years. During that time I operated a seasonal sign writing business, set up a vegetarian cafe and gelato bar, and wrote a bestselling book of advice for men about relationships with women.

Now I travel the world, teaching therapy in China, Japan, Korea, the US and Mexico.

Stepping into career coaching

In 1993 I attended a talk by the renowned Richard Nelson Bolles, author of What Colour is Your Parachute. I was deeply inspired by his presentation, and started reading everything I could about Career Development. I went to as many training workshops as I could, and met other greats in the field such as Barbara Sher. I became a registered Career Counsellor.

I ran 12 week courses for groups of unemployed men, taking them through the kind of processes that Bolles recommends in his books. Six years later I had a conversation with Barbara Sher. She said, ‘I think you can do this in one session’. I took the challenge, went through all the materials I had collected and condensed them into a single extended session.

Clients were delighted with the outcomes. I found that I could guarantee a satisfying result using an holistic approach and a special decision making trick which I learned from Bolles.

That was 17 years ago. Five years ago I decided to make this available to other professionals, benefitting themselves and their clients.


Pre-requisites for becoming a career coach

This course is not for everyone. The package does not allow a greenhorn to instantly become a people-expert.

It is only available to those with qualifications or experience in working with others in a support, therapy, counselling, facilitation, HR, case management or coaching context. You will need to have the skills required for working with people: an ability to tune into their world, to actively listen, establish rapport, and to direct a session with the right balance of authority/push, sensitivity/openness.

How much does it cost?

$1250 gives you a lifetime license as a Career Decision Coach, including the complete package and unlimited software updates. No further fees are involved.

Is the program really risk free?


I guarantee your money back if you are not completely satisfied after 30 days.

I am confident that this package is the most complete one on the market, and that it will bring results for you, every time.

Can I work with clients over the internet?

Yes. There are materials in the package you can use to send to clients, so you dont have to meet face to face with them. I do these sessions also via Zoom, and it works just as well. The client needs to print off documents in preparation.

However, the time taken is no shorter. The process works because you don’t send them away to do worksheets; it works because in the process of interviewing them you get to know them in a way which is not possible simply by reading written answers to the same questions.

What is the philosophy behind the course?

The spirit behind this work is helping people find their passion and true calling in life, and locating it in the form of a career path. The approach is based on some central beliefs:

  • A person’s life purpose is connected to what they really enjoy doing. Situating this in a career path is the best basis for a fulfilling worklife.
  • It is possible for people to find or create work that expresses their life purpose, utilises their skills, meets a need in the world, and is financially viable.
  • This provides the best motivation to support a person through the challenges of education and job seeking, and significantly increases the chances of success.
  • There is power in being proactive. Rather than looking at ‘what’s out there’ and settling for second best, this approach examines how a person can find their ideal job, in their preferred workplace, working with their favourite subjects.
  • Support is essential in the process of moving towards doing what you love. Rather than the lone hero model, the focus is on identifying and enlisting a support team, and drawing on a range of creative resources.

The emphasis is on holism – a total approach to all levels of a person – from purpose in life down to the practicalities of getting a job.

The ethos is one of authenticity – being fully yourself, rather than following the expectations or directives of friends, family or society. In the words of Joseph Campbell, ‘following your bliss’.



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Do you want to ask me any questions?

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